From the Newsroom to the Boardroom

From the Newsroom to the Boardroom: Ebony Hillsman’s Blueprint for Strategic Visibility

In a world where visibility can determine opportunity, Ebony Hillsman has built a career helping leaders, organizations, and communities communicate with purpose. As the Founder and CEO of The Creative Protocol, she works with businesses, political campaigns, and nonprofit organizations to develop strategic communications that strengthen their presence, expand their reach, and create lasting impact.

A Peabody Award-winning journalist, Ebony brings a unique perspective to her work. Her professional foundation was built inside the CNN newsroom, where she spent more than a decade producing national news coverage, managing breaking news, and helping shape stories seen by millions of viewers. Working in one of the most demanding media environments in the country taught her how to navigate high-pressure situations, communicate clearly, and understand the power of a well-crafted narrative.

Today, those same skills help executives, entrepreneurs, and organizations position themselves effectively in an increasingly competitive landscape. Through The Creative Protocol, Ebony develops communication strategies that connect vision to action. Her work focuses on audience development, brand positioning, leadership messaging, and storytelling that builds trust and drives engagement.

What sets Ebony apart is her ability to see communications as more than marketing. She understands that every message contributes to an organization’s reputation, credibility, and long-term growth. Whether advising a nonprofit seeking community support or helping a business strengthen its public presence, she approaches each project with a focus on strategy, authenticity, and measurable outcomes.

Her commitment to leadership extends beyond her professional work. Ebony is a Founding Board Member of the Florida A&M University Northwest Georgia Alumni Chapter and Co-Founder of New Leaders Council Atlanta, an organization dedicated to developing the next generation of civic leaders. Through these roles, she continues to invest in leadership development, mentorship, and community advancement.

A graduate of Florida A&M University with a Bachelor of Science in Journalism and holder of an MBA from Jones International University, Ebony combines business insight with communication expertise. She is also a proud member of Alpha Kappa Alpha Sorority, Incorporated, where service and leadership remain central values.

For women building businesses, leading organizations, or stepping into greater visibility, Ebony Hillsman’s career serves as a reminder that influence begins with intentional communication. By helping leaders clarify their message and strengthen their voice, she continues to create pathways for growth, connection, and meaningful impact.

Learn more at: www.thecreativeprotocol.com